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Best Practice for Business Applications Sales in the AI era
May 7, 2026 at 16:00 BST (11:00 ET)
Join us for a practical discussion on how to run an effective Business Applications sales process—from first engagement through to deal close—in a world increasingly shaped by AI.
In this session, Sam Dharmasiri, CEO at Seer 365, Jenn Rinfret, Commercial Leads - America at Seer 365 and Brion Reusche, Managing Director at BDO, will share their perspectives on what a strong, modern sales approach looks like today, including the key steps they focus on once an opportunity is qualified and what they aim to achieve at each stage.
Driving Sales Transformation with GYDE365 & ADKAR
June 2, 2026 at 13:30 BST (8:30 ET)
This session focuses on how sales organisations can successfully adopt new tools and processes using the ADKAR framework alongside the practical, structured enablement offered by GYDE365. Rose Maher will walk through the most common adoption challenges faced by sales teams and explain how to build Awareness, Desire, Knowledge, Ability and Reinforcement in a way that supports measurable behaviour change.