BACKGROUND
Yavrio provides direct bank connectivity and payments automation for Dynamics 365 Business Central. As the organisation expanded across multiple countries, banking institutions, and Microsoft partners, they sought a way to increase their visibility and better integrate into the Dynamics 365 channel.
A chance meeting at a Companial Connect event in 2022 introduced CEO John Lewis to Rich Hughes and Seer 365. Early discussions revealed a natural alignment between the companies, leading to a partnership focused on raising awareness, embedding Yavrio into partner engagements, and supporting global growth. From the start, it was clear that Seer 365 could help Yavrio reach the right audiences and accelerate their position within the Microsoft ecosystem.
THEIR CHALLENGES
Despite strong product momentum, Yavrio faced several challenges as they entered the Dynamics 365 channel. Building partner recognition was difficult in a market filled with competing ISVs. Reaching the right partners was essential, but cold outreach rarely led to meaningful engagement.
Customers needed to understand the value of embedded banking early in their ERP planning, yet this message was not consistently visible.
Furthermore, navigating the Microsoft Dynamics community, which thrives on relationships and reputation, required both insight and introductions.
Yavrio also needed guidance to scale internationally, as expanding into new geographies requires understanding local partner landscapes, expectations, and compliance environments. Without the right support, these challenges would slow their growth.
THE SOLUTIONS
Seer 365 enabled Yavrio to accelerate its presence in the Microsoft Dynamics ecosystem by embedding Yavrio’s solution and messaging directly into the GYDE365 platform. Through this integration, banking connectivity became a visible and natural part of customer discovery, design, and build phases, ensuring that Yavrio surfaced organically whenever ERP requirements involved embedded banking or payment capabilities. This positioning helped establish Yavrio as the preferred solution during early customer assessments and partner scoping conversations.
By becoming part of the wider Seer 365 ecosystem, Yavrio benefited from the credibility and influence that Seer 365 holds within the Microsoft community. Seer 365 provided warm introductions, strategic guidance, and visibility that made it easier for Yavrio to connect with influential partners, ISVs, and community leaders.
Beyond introductions, Seer 365 offered practical and operational support at global industry events. Their team personally guided Yavrio toward targeted partners, ensuring that every conversation began with context, recognition, and mutual trust. Through co‑hosted events and collaborative gatherings in locations such as San Antonio, Vienna, and London, Yavrio gained meaningful exposure to decision‑makers across regions. This presence helped the company stand out in a crowded ISV landscape and strengthened its reputation within the Dynamics 365 ecosystem.
Collectively, these efforts, presence on the GYDE365 platform, strategic introductions, global event collaboration, and hands‑on support, validated Yavrio as a key component of modern Dynamics 365 solutions and significantly amplified their reach, credibility, and influence across the Microsoft channel.
THE RESULTS
The partnership with Seer 365 has been extremely valuable for Yavrio, driving substantial improvements in market presence, partner engagement, and customer adoption. Partner awareness increased significantly as Seer 365’s expanding network consistently included Yavrio in conversations with Microsoft partners and customers, meaning Yavrio was rarely entering discussions from a cold start.
Many partners had already heard of Yavrio through multiple touchpoints across the ecosystem, accelerating trust and making conversations more productive.
“As we expand into new markets, Seer 365’s network has been invaluable, connecting us with the right people, opening doors in new jurisdictions, and helping us build trusted relationships worldwide.”
Customer awareness and adoption also grew as Yavrio became a seamless component of the early‑stage Dynamics 365 discovery and design processes through the GYDE365 platform. This integration positioned banking connectivity as a natural part of the ERP experience and placed Yavrio as the clear solution of choice.
As a result, more customers began to view Yavrio as a standard element of their deployment journey. A major outcome of the partnership has been the formation of key strategic relationships, including one of Yavrio’s most important partnerships with Xe.com, which emerged directly through introductions facilitated by Seer 365.
This reflects the wider impact of Seer 365’s ecosystem connectivity, which has opened doors that would have been difficult for Yavrio to access independently.
“With Seer 365’s support, Yavrio has been able to streamline its efforts and expand into new markets with far greater ease. As the company continues to grow internationally, Yavrio is committed to building on its strong relationship with Seer 365 to drive global reach and strengthen its position in the industry. “
Seer 365’s on‑the‑ground support at conferences, personally guiding Yavrio toward targeted partners and helping them stand out in a crowded ISV environment, proved especially valuable.
Overall, the partnership dramatically enhanced Yavrio’s credibility, visibility, and influence within the Microsoft Dynamics 365 ecosystem, helping to strengthen their position across the UK, Europe, the USA, and new global markets.
“Seer 365 have been incredibly supportive throughout our journey. They opened the door to the right partners and showed us how to enable them effectively, giving those teams the confidence and autonomy to promote and implement our solution.”
So, what’s next?
Yavrio is entering a period of exciting growth, now also offering its solution to Dynamics 365 Finance and Supply Chain (F&SCM) users. The organisation continues to expand across global regions and banking institutions, aiming to offer near‑universal coverage for bank connectivity and payments directly within Dynamics 365.
As Yavrio enters new markets, the company sees Seer 365 as a key partner in helping them establish presence, build the right relationships, and understand local expectations. Seer 365’s guidance has helped Yavrio work smarter, not harder, as they continue to broaden their international footprint. Yavrio looks forward to continuing its strong partnership with Seer 365 to support global expansion and industry leadership.