From Early Customer Wins
to Market Leadership
A Microsoft-coordinated, co-invested initiative built to help ambitious Business Central partners scale smarter — not just bigger.
Explore the initiative ↓From First Win to Market Leading
Winning the first Microsoft Dynamics 365 Business Central customer is relatively easy. Building a practice around it which can consistently grow, scale, and lead the market is not.
An Initiative Designed to Build Scalable Capabilities
Leadership
Sales
Marketing
Delivery & Operations
- Leadership Coaching, Business Planning & Recurring Follow-Up (8h)
- Solution Designation Coaching (2h)
- Sales & Migration incentives (**)
- Sales Practice Coaching (8h)
- Strategic Deal Reviews (8h)
- Business Central Concierge (1x)
- Marketing Practice Coaching (8h) + Pipeline Generation Follow-up
- GrowthLab Membership visibility (**)
- Practice Maturity Coaching (8h)
- MB800 & MB820 Exam Prep. Sessions
- Exam Vouchers (4) (**)
- Negotiation Workshop (1 x 8h)
- Sales Workshops (3 x 8h)
- Presales Workshops (3 x 8h)
- Marketing Workshops (3 x 8h)
- Product/Practice Workshops (2 x 8h)
- Customer Specific Agent Builder Program (**)
- The GrowthLab Viva Engage Hub
- Monthly GrowthLab Virtual Connect Sessions & Recurring ISV Red Carpet Events
- 3 In-Person Connects gatherings at Directions EMEA, Directions North America & the Microsoft Development Center Copenhagen
- Bi-Weekly Deep Dive Podcasts
(*) These GrowthLab services are delivered in collaboration with a curated ecosystem of Subject Matter Experts including 365 Talent Portal, Ciellos, Directions4Partners, Seer365, Neural Impact, Firm&Fair.
(**) To Be Confirmed
Making Your Payment for GrowthLabs
Your participation requires pre-payment for the four streams that make up the Program — Leadership, Marketing, Sales & Delivery.
Growth Labs is delivered by a team of specialist providers, each responsible for a different element of the Program. Because each provider bills independently, payment is made in a few separate steps rather than one single transaction. Don't worry, it's straightforward. Just follow the three steps below.
Select Your Region
Delivery providers vary depending on where you're based. Choose your region below, and the correct payment details will appear automatically.
Make Your Payments
Once you've selected your region, you'll see the individual payment links for each element of the program. Please complete a payment for each one listed as they're processed separately by each provider directly.
Leadership & Sales
Delivered by Seer 365
Develop a clear growth strategy and execution plan through business maturity assessments, leadership planning sessions, and ongoing accountability conversations. (This service will be delivered and initiated by Seer 365 shortly after your onboarding)
Marketing
Delivered by 365 Talent Portal
Creating a predictable flow of new customer opportunities is one of the biggest challenges facing scale-up partners. GrowthLab members will be supported to build a repeatable pipeline through a combination of maturity assessments, targeted coaching, and ongoing guidance focused on demand generation and growth.
Sales
Delivered by Neural Impact
Strengthening sales capabilities and turning opportunities into repeatable growth is the main success measure for GrowthLab. Members can benefit from a focus on: Increased customer acquisition through two Sales Practice Maturity Assessments / Increased win rates on your most strategic opportunities through expert-led deal reviews / Access to the Business Central Concierge program provides consultative guidance and technical support during the pre-sales phase.
Delivery & Operations
Delivered by Ciellos
GrowthLab helps partners strengthen product delivery capabilities and build a scalable, AI-ready practice in multiple ways: Scaling delivery capacity through practice maturity assessments, operational coaching, and recurring follow-up sessions. (This service will be delivered and initiated by Ciellos shortly after onboarding) / Accelerating skilling and Solution Partner Designation readiness with up to four certification vouchers and expert-led certification preparation.
Leadership & Sales
Delivered by Seer 365
Develop a clear growth strategy and execution plan through business maturity assessments, leadership planning sessions, and ongoing accountability conversations. (This service will be delivered and initiated by Seer 365 shortly after your onboarding)
Marketing & Sales
Delivered by Neural Impact
Marketing - GrowthLab members will be supported to build a repeatable sales pipeline through a combination of maturity assessments, targeted coaching, and ongoing guidance focused on demand generation and growth. Sales - Members can benefit from a focus on: Increased customer acquisition through two Sales Practice Maturity Assessments / increased win rates on your most strategic opportunities through expert-led deal reviews / Access to the Business Central Concierge program, which provides consultative guidance and technical support during the pre-sales phase.
Delivery & Operations
Delivered by Ciellos
GrowthLab helps partners strengthen product delivery capabilities and build a scalable, AI-ready practice in multiple ways: Scaling delivery capacity through practice maturity assessments, operational coaching, and recurring follow-up sessions. (This service will be delivered and initiated by Ciellos shortly after onboarding) / Accelerating skilling and Solution Partner Designation readiness with up to four certification vouchers and expert-led certification preparation.
Please note: no payment information is shared on this page. It is only shared with the individual providers.
Confirm Your Payments
Once you've completed all the payments above, please let us know by filling in the short form below with your key contact details. This helps us confirm everything is in place and enables us to get things moving on our end. That's it! Once we receive your confirmation, our team will be in touch to arrange next steps.