From Early Customer Wins
to Market Leadership
A Microsoft-coordinated, co-invested initiative built to help ambitious Business Central partners scale smarter — not just bigger.
Making Your Payment for GrowthLab
Participation in the Program requires pre-payment for the four streams that make up the offering: Leadership, Marketing, Sales, and Delivery.
GrowthLab is delivered by a team of specialist providers, each responsible for a different element of the Program. Because each provider bills independently, payment is made in a few separate steps rather than one single transaction. Don't worry, it's straightforward. Just follow the three steps below.
Select your Marketing provider
Delivery of the Marketing elements of the Program varies. Please select the provider that you have been told will deliver your Marketing track. This will automatically update the payment section below to ensure you pay the correct providers.
Make Your Payments
Once you've selected your Marketing Provider, the individual payment links below will update for who you need to pay for each element of the GrowthLab Program (four individual providers if you chose 365 Talent Portal or three providers if you chose Neural Impact). Please complete a payment for each provider listed using the links provided, as each provider takes payment separately for their Program track.
A. Leadership & Sales
Delivered by Seer 365
Develop a clear growth strategy and execution plan through business maturity assessments, leadership planning sessions, and ongoing accountability conversations. (This service will be delivered and initiated by Seer 365 shortly after your onboarding)
B. Marketing
Delivered by 365 Talent Portal
Creating a predictable flow of new customer opportunities is one of the biggest challenges facing scale-up partners. GrowthLab members will be supported to build a repeatable pipeline through a combination of maturity assessments, targeted coaching, and ongoing guidance focused on demand generation and growth.
C. Sales
Delivered by Neural Impact
Strengthening sales capabilities and turning opportunities into repeatable growth is a key measure of success for GrowthLab. The goal is to help members build a stronger pipeline, acquire more customers, and improve win rates. The GrowthLab sales track includes two small-group workshops focused on creating more Business Central opportunities and winning more deals, along with two Sales Practice Maturity Assessments and Strategic Deal Coaching for up to two of your most important opportunities. GrowthLab participants also receive access to the Business Central Concierge program, providing consultative guidance and technical support throughout the pre-sales process.
D. Delivery & Operations
Delivered by Ciellos
GrowthLab helps partners strengthen product delivery capabilities and build a scalable, AI-ready practice in multiple ways: Scaling delivery capacity through practice maturity assessments, operational coaching, and recurring follow-up sessions. In addition, Ciellos will assist partners with Solution Partner Designation readiness via training, status evaluations and check-ins. Ciellos will deliver and initiate these services shortly after onboarding.
A. Leadership & Sales
Delivered by Seer 365
Develop a clear growth strategy and execution plan through business maturity assessments, leadership planning sessions, and ongoing accountability conversations. (This service will be delivered and initiated by Seer 365 shortly after your onboarding)
B. Marketing & Sales
Delivered by Neural Impact
GrowthLab helps members build a more predictable pipeline and turn opportunities into repeatable growth by strengthening both marketing and sales capabilities. The program combines AI Visibility benchmarking, neuroscience-based positioning and messaging, customized go-to-market assets, small-group sales workshops, sales and marketing maturity assessments, practical 30-60-90 day execution plans, and personalised coaching. Members also receive Strategic Deal Coaching on up to two key opportunities and access to the Business Central Concierge program for consultative guidance and technical support during the pre-sales process.
C. Delivery & Operations
Delivered by Ciellos
GrowthLab helps partners strengthen product delivery capabilities and build a scalable, AI-ready practice in multiple ways: Scaling delivery capacity through practice maturity assessments, operational coaching, and recurring follow-up sessions. In addition, Ciellos will assist partners with Solution Partner Designation readiness via training, status evaluations and check-ins. Ciellos will deliver and initiate these services shortly after onboarding.
Please note: no payment information is shared on this page. It is only shared with the individual providers.
Payment Confirmation & Key Contacts
Once you have processed all your payments, please complete and submit the following form. This will:
(a) Inform us who your key Program contacts are
(b) Let us know if there are any additional team members involved in the Program
(c) Confirm that you have made all your payments - very important
That's it! Once we receive your confirmation, our team will contact you to arrange next steps.
From First Win to Market Leading
Winning the first Microsoft Dynamics 365 Business Central customer is relatively easy. Building a practice around it which can consistently grow, scale, and lead the market is not.
An Initiative Designed to Build Scalable Capabilities
Leadership
Sales
Marketing
Delivery & Operations
- Leadership Coaching, Business Planning & Recurring Follow-Up (8h)
- Solution Designation Coaching (2h)
- Sales & Migration incentives (**)
- Sales Practice Coaching (8h)
- Strategic Deal Reviews (8h)
- Business Central Concierge (1x)
- Marketing Practice Coaching (8h) + Pipeline Generation Follow-up
- GrowthLab Membership visibility (**)
- Practice Maturity Coaching (8h)
- MB800 & MB820 Exam Prep. Sessions
- Exam Vouchers (4) (**)
- Negotiation Workshop (1 x 8h)
- Sales Workshops (3 x 8h)
- Presales Workshops (3 x 8h)
- Marketing Workshops (3 x 8h)
- Product/Practice Workshops (2 x 8h)
- Customer Specific Agent Builder Program (**)
- The GrowthLab Viva Engage Hub
- Monthly GrowthLab Virtual Connect Sessions & Recurring ISV Red Carpet Events
- 3 In-Person Connects gatherings at Directions EMEA, Directions North America & the Microsoft Development Center Copenhagen
- Bi-Weekly Deep Dive Podcasts
(*) These GrowthLab services are delivered in collaboration with a curated ecosystem of Subject Matter Experts including 365 Talent Portal, Ciellos, Directions4Partners, Seer365, Neural Impact, Firm&Fair.
(**) To Be Confirmed